What is Digital Marketing?
It is the promotion of products or brands via one or more forms of electronic media. It is extremely important not only because of its rapid growth but also because it is essentially the future of marketing. Many people think that traditional promotion will soon be replaced entirely.
The new methods are faster, more practical and versatile than the old traditional ones. Some of the most common forms of digital marketing are like
The new methods are faster, more practical and versatile than the old traditional ones. Some of the most common forms of digital marketing are like
- Website
- Blogs
- Online Marketing
- PPC (pay-per-click)
- Email marketing
- Social media marketing (Facebook , Youtube , Twitter , Pintrest)
- Mobile marketing(SMS , MMS etc..)
Why Digital Marketing is important for Business?
Any business requires promotion for its growth. Promotion involves communicating the existence of your business to maximum number of people and also to convince them to buy your products and services.
Television, Radio , Newsprint advertisements, Billboards are some of the traditional methods of business promotion.
The internet is the most powerful medium for business as billions of people have access to it and they are the potential audiences to receive communications regarding your products and services.
In this blog, we will see the various concepts and tools in Digital Marketing and how Digital Marketing is helpful for Business. we give basic concepts and tools in Digital Marketing. After which you have to practically implement the same to develop business.
Online | Classroom Training - Register and Join the Digital Marketing Course from StudentZeal
about your Company and its product and services and thus is your first advertisement post in the digital world. The website can also collect leads of people interested in your product or services. Hence with a website you can potentially reach the millions of visitors who visit the internet. Internet users visiting your website become aware of your products or services and can contact you in case of any requirement. Thus you can increase your marketing reach.
web hosting services work by storing your website files in high-powered computers (web servers) connected to a very fast network. When someone types in your web address (such as www.abc.com) the internet connects to the web server holding your website files and then transfers your website information back to their computer. From they can surf and view the pages of your website. There are various hosting services providers such as HostGator.com or GoDaddy.com. One of the crucial factors of selecting a website hosting service is the page loading speed. Page loading speed is crucial for the performance of the website. It also improves your SEO Rankings in Google Search resulting in improved search result ranking of your website.
WordPress also has several themes for different types and uses of websites and also customization for those themes.
Thus WordPress helps you create a website without knowing web designing and development. Almost 30% of all internet is powered by WordPress. WordPress is also user friendly to use with simple drag and drop functionality. With the rise in the mobile usage for accessing internet, it is necessary to have the website optimized for a mobile device, smartphone, tablets. Since the display sizes of a desktop, smart phone and tablet are different, we require to develop a mobile website. A website which optimizes itself for different devices and gives a good browsing experience is called a Responsive website.
Having created a website we now delve deeper into Digital Marketing. Your website is the digital asset of your business, but it will be useful only if the people visit it. Increasing the traffic to your website is an important activity in Digital Marketing.
example: Search Engine results for the keyword "cuisine"
Since these results are naturally obtained they are called as Organic search Results.
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages. SEO is good the social promotion of your website. people who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter or other social media channels.
Paid Search refers to the text ads that show up in search engines such as Google or Yahoo, which are targeted to a user's keyword search. Paid search is very targeted advertising and when supported with strong analytics, can be very useful in determining ROI. Paid search can also be referred to as Search Marketing, Pay-Per-Click or Cost-per-click advertising.
Recent statistics show that 80% of consumers open emails from companies, 44% of email recipients made at least one purchase last year based on a promotional email. That email marketing is still growing, but there are still many businesses unsure about email marketing and have not explored the use of email within their marketing.
The importance of social media for web traffic are
Analytics shows you data from all channels that are directing traffic to your website, including
It's all good knowing how many people have visited your site and where they came from. Google Analytics has a number of features that allows you to review how well users are interacting with your website and content.
Final Word:
Television, Radio , Newsprint advertisements, Billboards are some of the traditional methods of business promotion.
The internet is the most powerful medium for business as billions of people have access to it and they are the potential audiences to receive communications regarding your products and services.
In this blog, we will see the various concepts and tools in Digital Marketing and how Digital Marketing is helpful for Business. we give basic concepts and tools in Digital Marketing. After which you have to practically implement the same to develop business.
Online | Classroom Training - Register and Join the Digital Marketing Course from StudentZeal
Here are the concepts of Digital Marketing to promote Business
Build your Website -
Different kinds of websites have different purpose depending on who the intended audience is. some websites are geared towards selling products and other websites are geared towards providing practical information.
Building a website is the first step in your Organisation Digital Marketing Journey. The whole Digital Marketing project revolves around the website. The Website gives the basic informationabout your Company and its product and services and thus is your first advertisement post in the digital world. The website can also collect leads of people interested in your product or services. Hence with a website you can potentially reach the millions of visitors who visit the internet. Internet users visiting your website become aware of your products or services and can contact you in case of any requirement. Thus you can increase your marketing reach.
Get a Domain Name -
The first step in Building a Website is the registering your Domain name. If your business is well established, your brand name can be your domain name, if it is available. If its a new business, you can create an innovative and catchy domain for internet domain names where you can register your domain name for a fee. Getting a domain name registered is like getting your own business card. A person makes a number of evaluations about you on reading your visitors card. Similarly your domain name reveals so much about you and your website. Get a right domain name and get a good first impression.
Host your Website -
When you make a Website and want other people to see it, you need to publish it with a web hosting service.
Create Content and Design the Website -
Once you have settled your domain name and web host, the next step is to design the website and create content for it. A well written and relevant content will become popular on the internet. So you have to create good content to adorn your website. Content is the single most important factor in the success of your website. To begin with WordPress, which is the best open source can be used to create for your website.
WordPress has built in plug-ins for almost all website functionalities. Some of them are creating Posts, Creating Web pages, Back up data, Managing Comments, Titles, Sub titles, Bold letters, Fonts, adding links, pictures, videos, adding social share icons, adding meta descriptions, snippet views, adding tags, creating users and giving them permissions (read or write), managing subscriptions, analytics, improving performance, creating a mobile version of the website, SEO etc.
WordPress also has several themes for different types and uses of websites and also customization for those themes.
Thus WordPress helps you create a website without knowing web designing and development. Almost 30% of all internet is powered by WordPress. WordPress is also user friendly to use with simple drag and drop functionality. With the rise in the mobile usage for accessing internet, it is necessary to have the website optimized for a mobile device, smartphone, tablets. Since the display sizes of a desktop, smart phone and tablet are different, we require to develop a mobile website. A website which optimizes itself for different devices and gives a good browsing experience is called a Responsive website.
Having created a website we now delve deeper into Digital Marketing. Your website is the digital asset of your business, but it will be useful only if the people visit it. Increasing the traffic to your website is an important activity in Digital Marketing.
Search Engine Optimisation (SEO) -
In today's competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their products. If you have a website, SEO can help your business grow and meet the business objectives. So whenever the keywords are typed, your website should show up at the top of the list. The techniques used to improve your search engine rankings are collectively called Search Engine Optimisation (SEO).
Since these results are naturally obtained they are called as Organic search Results.
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages. SEO is good the social promotion of your website. people who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter or other social media channels.
Search Engine Marketing (SEM) -
SEM is the entire set of techniques and strategies used to generate more visitors from search engines to your business or marketing website. SEM seeks to promote website by increasing their visibility in search engine results pages through the use of paid search, contextual advertising and organic placement.
Paid Search refers to the text ads that show up in search engines such as Google or Yahoo, which are targeted to a user's keyword search. Paid search is very targeted advertising and when supported with strong analytics, can be very useful in determining ROI. Paid search can also be referred to as Search Marketing, Pay-Per-Click or Cost-per-click advertising.
Email Marketing -
Email Marketing is a great platform to promote your business to your customers about services, products, events or business updates. Compared to most online channels Email Marketing is relatively inexpensive, a business of all sizes can get started and see the benefits.Recent statistics show that 80% of consumers open emails from companies, 44% of email recipients made at least one purchase last year based on a promotional email. That email marketing is still growing, but there are still many businesses unsure about email marketing and have not explored the use of email within their marketing.
Social Media Marketing -
Social media marketing refers to marketing via social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes as well as paid media advertising.The importance of social media for web traffic are
- Social media posts can be used to drive targeted traffic
- Using social media for business boosts your site's SEO
- Social media is the best tool to connect with consumers and industry leaders.
- Increases Brand Recognition
- More opportunities to convert
- High conversation rates
Google Analytics -
Google Analytics is a very important digital marketing tool. It allows you to measure the results of individual campaigns in real-time, compare the data tp previous periods and so much more. Here are some of the reasons that you should be using Google Analytics to measure the success of your website.Analytics shows you data from all channels that are directing traffic to your website, including
- Organic Search (SEO)
- Paid Search (PPC)
- Social Media
- Direct Traffic
It's all good knowing how many people have visited your site and where they came from. Google Analytics has a number of features that allows you to review how well users are interacting with your website and content.
Final Word:
One of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time.
No comments:
Post a Comment